Online Purchase Behavior
Online Purchase Behavior Options
Immediate Payment Only
The Immediate Payment Only method takes the purchaser directly through the checkout process to finish buying the specific item.
The purchaser must go through the purchase process with this option although the item can be removed from the "cart" before finishing the sales transaction.
This process will not include any outstanding balances the bidder may have as the transaction will be solely focused on the one at hand. If the bidder/purchaser is not already registered for the event, they will be taken through Bidder Registration/Checkout during the checkout process.
Once the purchaser completes the transaction, a Bidder registration/purchase receipt System Email will be sent with a record of this purchase only.
The Immediate Payment Only option is generally used for such things as Tickets (when they are required) and for limited supply items where it is important to ensure the item is paid for up front to ensure it is properly accounted for.
Add To Account Only
The Add To Account Only method will add the item to the bidder/purchaser's account for them to pay at a later time.
The Add To Account Only method does not go through The Shopping Cart -- the item goes directly on the bidder's account. NOTE: the item cannot be removed from the cart by the bidder.
The item will appear on Bidder Statements and be included in the total balance owing for the bidder.
Once an item has been added to the bidder account, they can visit their My Account page to pay their outstanding balance.
The Add To Account Only option is often used with For Sale items that have an unlimited quantity available for bidders to buy and donation related items where it makes more sense to allow the bidder to pledge their donation without having to interrupt their interaction with an ongoing event.
Account For Bidders, Otherwise Immediate
The Account For Bidders, Otherwise Immediate method dynamically processes the purchase based on if the bidder is logged in or not with logged in bidders seeing the Add To Account Only method. If the bidder is not logged-in, they will see Immediate Payment Only method for their transaction.
The Auctria platform cannot know a bidder is registered for an event without them actually being logged into the event. This bidder's logged-in status is what defines the method being used for this option.
The Account For Bidders, Otherwise Immediate option takes into account the ideas used with the Immediate Payment Only and Add To Account Only options allowing both upfront payment as needed while still minimizing the possible interruptions to the bidder's interaction with the event by only requiring they immediately pay if not registered.
Last reviewed: June 2023