How To Create An Online Store

An organization can use Auctria to help with its fundraising goals in many ways besides helping with online auctions and in-person gala events. Many organizations often consider having an online "Spirit" store, a "Swag" store, or just somewhere they share with their sponsors, allowing them to continue contributing year-round.

The following will help you add a new event to your Organization for your "Online Store Event" and ensure you have an event website to showcase the items your sponsors can purchase.

The "How To" is working from the premise you want to add an "Online Store Event" to your Organization. This is a new event for the Organization. However, it will be created similarly to your other auction-style and in-person gala events.

To start, click through the Auction entry in the primary Auctria Dashboard sidebar to open the Auctions dashboard and click on the Add New Auction button at the top of the Auction dashboard sidebar. This will open the "Auctions: Add new auction" page.

  1. Fill in the event name.
  2. Click the "now" button for the "Event Date".


New To Auctria?

If you do not already have an Organization set up in Auctria, please see the  ∞ First Steps walkthrough for more information as needed.

Since you intend to sell items, you will likely want to accept payments on the event website. This will require enabling a payment processor if one is not already enabled.

You will be all set if your existing Organization previously enabled credit card processing. If you do not have a payment processor, you can set up the Stripe processor easily and quickly.

No Payment Processor? Add Stripe.

Use the  ∞ How To Connect A Stripe Account information for additional reference.

One of the most common Online Store Event fundraising approaches is selling items to sponsors. Items can be real or virtual; they might be swag items like t-shirts or ball caps or something more practical like a mulligan on the golf course.

You will create items using the "For Sale" type in its default form.


Please make sure to set the Value for these items as it will be their respective selling prices.

More Selling Items Ideas

Please see  ∞ Selling Items in the User Guide for more information.

Creating an event website is as simple as choosing a template and letting the system generate the event website. You can change your event website, such as colors, banners, images, etc. afterward.

Click the "Event website" block on the main Auction Dashboard.


Next, select the "General Purpose Event" template for your Online Store Event website (it will need some modifications).


Remember to set the Website ID; you need to be able to share the Online Store Event URL.


More Reading

The  ∞ How To Create A New Auction Website page will take you through the steps.

Remove Pages You Do Not Need

You can remove the pages you will not use by clicking on the "Manage Pages" button and then each page's "Actions" button as needed.


Note that other changes to the event website may need to be made. This will be dependent on the template you choose.

Need more help?

See  ∞ Select Website Pages for more references on how to remove pages from the website.

Once you have your Online Store Event website with its Auction Catalog, you must configure the Item Catalog to display the For Sale type items you added for your sponsors to purchase.

By default, the "Auction" page will have an Item Catalog configured to display "Biddable" items only.


This must only display the "For Sale" type item.


Additional references

For more details, see the  ∞ Configure Items Displayed page in the User Guide.

Once you have your Online Store Event website ready, have your credit card processing enabled, and provide some opportunities for visitors to make purchases, you are prepared to share the website URL and get the word out.

Now, with these basics, you can revisit the Website dashboard, where you will find your friendly website URL and its QR code.


Examples from a demonstration event.

You've created an Online Store Event and an event website with opportunities to purchase items to support your fundraiser and increase your income.

Best of success!!

Learn about related topics:

Last reviewed: October 2023
How To Create An Online Store
A walkthrough providing the information needed to create an online "store" at Auctria.