# Message Starters for Online Auctions in the Wake of COVID-19

Auctria is here to help keep the auction fundraiser on track. If you are pivoting from an in-person silent/live auction to an online auction make sure the communication is clear. Here are a few message starters and sample wording for emails, "robocalls", and social media.

# Provide Details

Provide easy access to details with links and direct requests to join in the auction fun!

  • The online auction will run from <date & time> to <date & time>.

  • The online auction website is <website>.

  • For faster bidding and immediate notifications download the Auctria mobile app.

# Bidders

Bidders are still willing to participate in the auction portion of the event. Give them an easy way to say yes!

  • Thanks for supporting the <name of event>. As you know our regular activities are being altered by COVID-19. As a precaution we are cancelling our in-person portion of the event. Good news, we are converting the auction portion to an online event.

  • Thanks for purchasing a ticket to the <name of event>. We are offering a few options regarding refunds: full refund; partial $$; or, the choice we are most hoping you make is to donate the funds to the <cause> so we can continue to fund <the charitable activities>.

  • Good news! The auction portion of the event will go on with no risk of community spread. Luckily our platform allows us to pivot the auction to an online event.

  • Online auction will take place starting <date & time> until <date & time>.

  • Please help us get the word out! Our auction fundraiser has gone online! Now even more people can browse and bid on the auction items. (mention a few top hot items to gain attention)

# Donors & Sponsors

Donors & Sponsors gave to your fundraiser because they believe in the cause. This did not evaporate in the wake of COVID-19. It is still important for companies to continue to show their dedication to the community.

  • Thanks for your generous donation/sponsorship for our fundraiser <name of event>. As you know many regular activities are being altered by COVID-19.

  • As a precaution we are cancelling our in-person portion of the event. Good news, we are converting the auction portion to an online event.

  • Your donated items will continue to help us reach our fundraising goal with an online auction fundraiser event in lieu of an in-person event.

  • Due to safety concerns around COVID-19 the <event> will now be conducted as an online auction fundraiser. This gives us a unique opportunity to share our auction & mission to an even larger community. Please share the links, hashtags on social media.

  • We appreciate our sponsors for donating to our event fundraiser. Although we are needing to pivot to an online event.

  • Although there will be no <gala/party/cocktails> your sponsorship dollars are still vital to our cause. Please allow us to make the sponsorship count with our online auction event.


Consider ways to offer different exposure to sponsors:

  • Online exposure with a sponsor catalog;
  • Include sponsors names on all correspondences including statements;
  • Exposure at a future event(s);
  • Tag on social media for continued support; and,
  • Direct email spotlighting sponsors for continued support in the time of need.
Last Updated: 6/26/2020, 4:58:15 PM