If you want to track visits to your website, then you can integrate a free Google Analytics account.
The first step is to set-up an account with Google at google.com/analytics which will give you a tracking code, in the form UA-nnnnnn-n.
Connecting Google Analytics
Click on the Auction Website link to access the Website Editing.
Move the mouse over the Settings icon and click on Site settings at the bottom of the edit panel.
In the Settings dialog enter your Google analytics tracking id, then click on Save. The id will be in the form UA-nnnnn, you do not need to enter the full script piece they provide.
Once set-up you should see visits start to be reported in the Google Analytics interface.