If you want to track visits to your website, you can integrate a free Google Analytics account.
The first step is to set-up a Google Analytics account where you will get a tracking code in the form
Connecting Google Analytics
Click on the Auction Website link to access Website Editing.
Open the Content Editor sidebar (3 cogs icon) and at the bottom of the panel click on the Site settings button to open its dialog box.
In the Settings dialog enter your Google analytics tracking id, then click Save.
The id will be in the form
UA-nnnnnn-n. You will not need to enter the full string they provide.
Once set-up, you should see visits start to be reported in the Google Analytics interface.