Message Starters for Online Auctions

January 2023: the current dashboard release has new graphics and some interface changes. Many screenshots still reflect the older release and will be updated shortly.

Auctria is here to help keep the auction fundraiser on track. If you are pivoting from an in-person silent/live auction to an online auction make sure the communication is clear. Here are a few message starters and sample wording for emails, "robocalls", and social media.

Provide Details

Provide easy access to details with links and direct requests to join in the auction fun!

  • The online auction will run from <date & time> to <date & time>.

  • The online auction website is <website>.

  • For faster bidding and immediate notifications download the Auctria mobile app.

Bidders

Bidders are still willing to participate in the auction portion of the event. Give them an easy way to say yes!

  • Thanks for supporting the <name of event>. As you know our regular activities are being altered by COVID-19. As a precaution we are cancelling our in-person portion of the event. Good news, we are converting the auction portion to an online event.

  • Thanks for purchasing a ticket to the <name of event>. We are offering a few options regarding refunds: full refund; partial $$; or, the choice we are most hoping you make is to donate the funds to the <cause> so we can continue to fund <the charitable activities>.

  • Good news! The auction portion of the event will go on with no risk of community spread. Luckily our platform allows us to pivot the auction to an online event.

  • Online auction will take place starting <date & time> until <date & time>.

  • Please help us get the word out! Our auction fundraiser has gone online! Now even more people can browse and bid on the auction items. (mention a few top hot items to gain attention)

Donors & Sponsors

Donors & Sponsors gave to your fundraiser because they believe in the cause. This did not evaporate in the wake of COVID-19. It is still important for companies to continue to show their dedication to the community.

  • Thanks for your generous donation/sponsorship for our fundraiser <name of event>. As you know many regular activities are being altered by COVID-19.

  • As a precaution we are cancelling our in-person portion of the event. Good news, we are converting the auction portion to an online event.

  • Your donated items will continue to help us reach our fundraising goal with an online auction fundraiser event in lieu of an in-person event.

  • Due to safety concerns around COVID-19 the <event> will now be conducted as an online auction fundraiser. This gives us a unique opportunity to share our auction & mission to an even larger community. Please share the links, hashtags on social media.

  • We appreciate our sponsors for donating to our event fundraiser. Although we are needing to pivot to an online event.

  • Although there will be no <gala/party/cocktails> your sponsorship dollars are still vital to our cause. Please allow us to make the sponsorship count with our online auction event.


Consider ways to offer different exposure to sponsors:

  • Online exposure with a sponsor catalog;
  • Include sponsors names on all correspondences including statements;
  • Exposure at a future event(s);
  • Tag on social media for continued support; and,
  • Direct email spotlighting sponsors for continued support in the time of need.