# Selling Sponsorships (updated)

Sponsorships in Auctria are best handled as an item bidders can purchase. In many cases, Sponsorships are also configured as Tickets since they will generally include a number of admissions to the event, especially with "in-person" event or events where the number of participants are limited.

# Sponsorships As Tickets

For a Sponsorship as a Tickets item, you would start with the Add New Ticket Item process. Using the Add New Ticket Item process allows for the appropriate number of bidder records to be created when the Sponsorship is purchased by the "Sponsor" on the auction website or when an Organizer uses the Sell Tickets function.


An example Sponsorship ticket item.

When creating a Sponsorship item, enable the Is sponsorship property under the Pricing options. This allows the other Sponsorship functions and feature sets to work correctly such as the Sponsors Catalog element and Sponsors Row element.

# Sponsorships As For Sale Items

Sponsorships are not required to be Tickets, you can create Sponsorship items that are simply a means for a bidder to pledge money to the event and receive recognition for their "donation". To create a Sponsorship using the For Sale Items type you would start with the Add New Item function.


See Selling Items for more information about creating an item to sell.


An example of a "For Sale Item" Sponsorship with a limited quantity available.

You can create a Tickets item by setting the appropriate value for the Admission Tickets Included property of the For Sale Items options (this is done via the Pricing options when using the Add New Ticket Item function).

# Limiting Sponsorships

In some cases you may want to limit the number of available Sponsorships for your event, this is accomplished by setting the (Availability) Quantity for the Sponsorship either while creating the item or afterward by modifying the For Sale Items Quantity property (as noted above).

Although Limiting Sponsorships may create an urgency for bidders, be careful when setting the Quantity value as having too few of a sponsorship may end up "leaving money on the table" if there are not enough to meet your bidders' demands.

# Sponsorships: Bidder Versus Donor


An infographic showing the "Bidder" approach provides more "Donor" options.

See Recording Sponsorships and Displaying Sponsors for additional information.

Last Revised: 2021-05-27, 10:03 AM
Last Updated: 5/27/2021, 2:47:55 PM